In this collection campaign Solas has taken the normal, mundane Britain that is often forgotten and found the extraordinary within it. We exposed Britain, not just for its large city life but for the overlooked and undiscovered such as its small towns, rural environments, countryside upbringings and youth culture which have all influenced British heritage in an important, unique and often forgotten way.
WHO IS TRUE BRITAIN?
Created from media built stereotypes, the middle/ average/ regular/ ordinary British citizen and their life is pigeonholed worldwide, with swathes of Britain falling victim to misrepresentation. We aimed to bring light to youth culture from all regions and societal classes, using their stories, experiences and day to night life as an incomparable inspiration to authentically show the world this country. These stories are relatable and familiar, yet unique in their telling. We aimed to shed light on Britain as a whole without forgetting ‘average’, middle Britain, that is intriguing to those that don’t know it and nostalgic to those that do.
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