Village youth comes to life in the
‘Solas Villages Black Hoodie”
This luxury piece is a symbolic representation of British life curated by real life events making the intangible tangible. The hoodie articulates a story that provides a deeper insight into youth culture in Britain’s small towns and rural villages; shedding light on all the weird and wonderful activities and attitudes presented within this lifestyle.
The ‘S’ logo on the back of the hoodie is filled with text from a headline article
from a local British newspaper describing the misbehaviour of youth within a particular village, the hyperbolic use of language within this article describing the youth as ‘hooligans’ for trampling on flowerbeds and inferring their acts as ‘terrorizing’ is almost comical and depicts the microcosmic world that villages and small towns within rural Britain can become.
It serves to highlight the disparity between city life and village life and how even though they both play their part in the make-up of Britain they are advertently different regarding lifestyle and attitudes.
This hoodie is crafted by a story and produced by Solas.
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